Bill started his fitness career in 1986 with his first business “Better Bodies” which sold nutritional supplements and activewear. In 1990, He got his first training job as a fitness trainer and received his first certification through ARA. In 1992, he obtained his first personal training client. By 1994, he was self-employed and had 40 to 60 appointments a week. In 1998, he became the general manager at Gold’s Gym of Charlottesville. During this time, he expanded the number of club members from 600 to 2,000 and won numerous awards. In 2002, he developed “Success” which is a program to teach personal trainers how to become business people, and followed it with “Weight Room Intelligence”. In 2005, he was blessed with the opportunity to open Success Studio Ivy and in 2020 his second location Success Studio North. His dream came true with the opening of a safe, non-threatening, and supportive environment that teaches clients lifestyle change.